California is planning for a license plate that also sells advertising. The idea is that when you are rolling, it would function as a normal plate, but when you are stopped for more than 4 seconds it switches to advertisements. The reason is to help reduce the budget deficit.
But what if the driver has an opinion about what is being advertised on their car? Should the driver receive a share of the revenue? This stuff has simply gotten to be too ludicrous to even be funny anymore.