There is a story told of a dog food company that was spending millions on advertising but couldn't increase sales. They fired companies left and right after trying out new campaigns and still the results stayed the same: no increase in sales.
Finally the company figured out it had to start from the beginning and understand why their advertising campaigns were failing. After extensive research, a memo finally explained the ineffectiveness of their efforts: The dogs didn't like the dog food.
Such is the situation for President Obama, where he has decided that the reason we don't like Obamacare is because the marketing hasn't worked. Memo to the President: The dog food sucks.